Red Light Holland ​​Corp. based in the Netherlands, is partnering with Rapper Wiz Khalifa to launch MisterCaps, A premium brand of magic mushrooms and truffles to the recreational market, along with mushroom-themed merchandise, decor, and tele-counseling services. This collaboration with Wiz Khalifa is to leverage the rapper’s significant social media presence and help grow the brand.

As an outspoken pothead and Cannabis advocate, the rapper launched sales of his personal Khalifa Kush at Tryke’s Reef Dispensaries on in Las Vegas and Michigan. He now has a full line of branded products, including flower, pre-rolls, vapes, edibles, and concentrates.

On April 20th, 2017, Wiz launched his mobile app, Wiz Khalifa’s Weed Farm, which has garnered over 10.1 million downloads and is currently being played in over eight countries and six languages.

Red Light Holland will produce the MisterCaps magic truffles, launching in the Netherlands to users 18+, Red Light Holland reported it will be monitoring potential future markets and will be ready to expand their psychedelic products when regulations permit. In the meantime, the company will be launching home grown mushroom kits under the MISTERCAP brand in the U.S., Canada, and Europe by the end of the fiscal year. Red Light will also continue to focus on increasing revenues with many different kinds of mushrooms, from farming, distribution to consumer-packaged goods, creating a well-positioned company with a continued, constant and clever growth strategy

Todd Shapiro, Red Light Holland’s CEO and director, said in a statement, “We’ve been working with Wiz Khalifa and his team to collaborate and create a brand that encompasses our joint belief for the affordable and equitable access to naturally occurring psilocybin responsibly, Wiz Khalifa is a global icon with tremendous reach who is uniquely positioned to help us spread the message and end the stigma surrounding psilocybin while focusing on mental health and wellness.”

As for his partnership with Red Light Holland, Wiz Khalifa said that “launching MISTERCAPS Magic Truffles in the Netherlands and creating other MISTERCAPS natural mushroom products and Home Grow kits is gonna be dope. We are building something special and are excited to grow with the industry.”